Many landlords we speak to use their properties as Airbnbs during peak season, but don’t realise their potential in the winter. The off-peak season can also offer significant benefits for those looking to make greater returns from their property investment.
We have highlighted some of the main perks to renting your property as a short term let through the winter months, and how you can optimise bookings for winter.
Reduced competition
The off-peak season typically sees less footfall from tourists to the area, which means you may be able to offer more competitive rates due to reduced demand, attracting more people to choose your holiday let. This in turn, can lead to higher occupancy rates and therefore more income from your property.
Consistent occupancy & income
While your volume of bookings may be slower in the winter months compared to the summer, your Airbnb can still be a success and generate a steady income in off-peak seasons.
We recommend staying up-to-date with your competitors’ and their pricing, so you can apply strategic pricing to your property to help attract guests during the winter who may be looking for a more affordable option.
By using your property during the winter for short lets and longer term stays, the income generated can help to pay for maintenance costs, your mortgage, and see you enjoy a greater return from your investment.
Demand for winter staycations
With costs increasing for holidaymakers going abroad, it is becoming a more appealing option to staycation in the UK, both during the peak season but also for winter stays.
With a holiday let on the south coast and Bournemouth offering plenty for families and friends to enjoy during the festive season, your property can offer a cosy retreat for those looking to getaway this winter.
Discover how to prepare your holiday let for the winter here.
Maximising your return
A big positive to owning an Airbnb, is the passive income it can provide. And with minimal effort if you choose. By opting to use an Airbnb management company, you can hand over the day-to-day management of running your property. This means you get to enjoy the benefits of this additional income stream alongside your time and freedom back.
At Grandeur Property Management, we’re dedicated to helping our clients transform their property into a holiday home and manage the operations of their holiday let. From the organisation of cleaning and maintenance in between guests, to marketing your property online to ensure high occupancy, we’ve got it all covered.
While the summer months may be the traditional peak season for holiday lets, the winter months offer a unique opportunity to continue maximising your return from your property. Including higher occupancy rates, reduced operating costs as guests stay for longer, and a continued income stream. With conscious planning and preparation, and with the help of a specialist property management company, you can reap the rewards from running a successful year-round holiday let.
If you'd like to find out more about becoming a host with Grandeur, please don't hesitate to get in touch.